Ikea Case Study

Political factors :- * Minimum age act * Change in VAT * Political scene stable * Legislation| economic factors :- * Interest rates are low But pass over in inflation * Exchange rate $/£ spot 0.64070, £/$ 1.5601 * tax income domestic ingathering 4.

8%| Social culture factors :- * append in online shopping users * multicultural society * Ageing race * Increase in unaccompanied parents families * Preventing child labour be * environmental improvement * recycle 84% of its waste * 71% of its products are recyclable * practice of wood from forests | Technol ogical factors :- * example of the internet for shopping * obstacle codes * Technological advancement * colloquy * advertisements| put over 1: gussy up Analysis Table 2: PEST Analysis Strengths:- * Powerful blur name * UK sales increases * Provide cash and carry proceeds * Not simply a furniture remembering * Environmental responsible | failing :- * Overseas IKEA sale is poor * charge in hardly a(prenominal) countries * High operation and admin cost * Weakdiversification| Opportunities:- * revolve around on specific markets * Trade in more countries * sunrise(prenominal) location and store type offers * Increase online sale| Threats :- * maneuver of Being look one * Due more vicissitude and efficient engine room * Product sells at cheap price * Reputation luck| T able 3: POTER Generic Strategies Model ch! arge establish :- * Achieve overall low-cost leadership in patience * Work if product produce cheaper compare to its competitors| specialisation:- * difficult on product that are differentiated * funny offers, precious by customers| Hybrid * Focus on answer a few market segment in costs or differentiation * Focus on cost leadership and product different in markets segment or deferral| Table 4: PORTER FIVE FORCES Threat of new-sprung(prenominal) entrants| *...If you want to require a full essay, order it on our website: OrderCustomPaper.com

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