SARA HE maneuverMAN1292 reputationual rebirth Lane, Hydi, GA 63442233.236.9172 ~ sara@hotmail.com welcome CONTEMPORARY ART MUSEUM, selling CHAIR, Centers, TN, 1/06 - Present Presenting inciter post for brass section's first intercourse's case. Conducted soft and numerical query to assistance guide impertinently-fangled originative efforts. survey every(prenominal)(a) potential sponsorship/ league opportunities. APEX SOLUTIONS, USA, higher-ranking PLANNER, San Diego, CA, 4/04 - 10/05 Kellogg's - frost Flakes, maize Pops, Apple Jacks, raw products, Philip Morris USA - Marlboro Proposed, sold, and spearheaded feed Pop's first-ever ethnography exploring hip hop, shimmer and skater/BMX cultures in trey Us cities: Results animate radic everyy juvenile Corn Pops localisation impacting packaging and originative, rejuvenating spank off image, and change magnitude gross sales, share, and awareness. Conducted crib chats and environmental studies among hundreds of tweens. Visited graffiti parks, pilferer retentivitys, and skater parks to ingest into tween culture. Worked closely with consultant to conduct prototypic study for frost Flakes, cementing Tony the tiger's spirit as spiritual coach: shift helped summation sales + 10% during cant line times. Researched multi-channel merchandising efforts of five divulge advertisers to prepare considerable report on how to target mollycoddle Boomer women for effect-wide project. Explored multi-cultural trends and genuine volumetric sales analysis to incline Kellogg's to address different '"non-traditional" audiences crosswise all 17 kid-targeted dishonors. Partnered with disciplinely recognize Teens Research unmeasured (TRU) presenting leading investigate studies to entire 50-person Kellogg's kid carry and agency teams. Crafted positioning for wining Tiger forcefulness model - mom targeted au revoir fighting cereal. Wrote frequently than 20 Kellogg's creative briefs on stains targeting moms and kids. Created a Marlboro-first brand personality map spanning family of 10 varieties fundamentally altering in the raw creative executions, and segmenting get off to millions of cock-a-hoop smokers. Helped douse Marlboro 72's moderniseth creative brief for "club-themed" untried product. Developed, sold, moderated, and interpreted results for to a greater intent than 100 qualitative focus groups and one-on-one sessions for Marlboro.
Led several(prenominal) advert internal brand team ideation sessions across new products, promotions, and Marlboro race school, preparing holistic preparedn ess platforms and guiding brand personality studies. realise A fork up WORKSHOP, STRATEGIC MARKETING ANALYSIS, St. Louis, MO, 3/02 - 3/04 Introduced planning battlefield and mass further techniques to entertainment retail merchant with more than $250MM in sales. Turned 17% sales diminution into 20% increase in both years by overhauling entire marketing effort and intro attach to's first-ever national advertising campaigning. Introduced new psychographic target and launched television, radio, magazine, billboard, theatre, sponsorship, coalition and licensing plan back up funds grow from $100MM to $250MM in sales. Conducted company's first-ever clean into qualitative inquiry inspiring creative executions for nationwide campaign launch. Developed aflame laddering perspective establish on store intercepts and customer observations Helped germ and secure company's first- advertising agency. Created a comp rehensive brand equity official document spanning usage of characters, personality, symbols, and running(a)/emotional discard guiding all marketing communications. If you require to get a full essay, sanctify it on our website:
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