Radio Station Research :: essays research papers fc

Table of Contents innovation2Scope of the Study3Methods Used3Results5Age5Time of day6Location8Recommendations10Target Format10Target Location11Bibliography12Appendix13IntroductionMusic is a general love of almost every college student. umpteen develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the identical spectrum of listening values. If a radio space, wholeness that wishes to pose the college student nation, can discover the musical preferences of the general population of students, they will be able to grow within the specific market.Since the target market is of a personality of the student, generally a crowd that has the same likes and dislikes as his/her peers the target musical format should be fairly tripping to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences regularize far and wide, each college student has almost the same understanding of their values. affirmable reasons for this may be peer pressure or self-morale gains, yet it politic exists among the college crowd. Thus, a common format may be simpler for a station targeting the college format.The station will be able to gain knowledge for its manageable advertisers by analyzing its target populations of necessity and wants. Plus, they will be able to acknowledge the possible locations of the students, where they go and what they do. The ultimate goal is to run into out where the students are spending their money, so advertising can be solicited into purchasing radio time. Advertisers wish to have some concrete selective information when analyzing which station they wish to spend their money on through airtime. The part of this study is to give the possible clients the facts placed in front of them as well as educate them as to where our target is going and the possibilities of aggregation our target audience to their place of business.Consumer behavior wi ll come into shape in the study, since part of the goal is to gather information on the needs and wants of the consumer, or radio listener. Analysis of behavior is more difficult to determine, because the data collected is based on values and personal judgment. Little data collected will be concrete, since the student will be revealing based on opinions, not facts. However, opinions sometimes hold strong luxuriant to reach a borderline to fact.Scope of the StudyThe study was a descriptive design with an emphasis on the listening preferences of college students. Data was acquired as to which brand of music, or radio format, is most appealing to college students, such as alternative, rock, country, R&B, etc.