Blockbuster Video Analysis Essay -- essays research papers

The motion picture letting industry was integrity of the more ontogenesis service retailers in the mid-1990s. However, due to megahit, many rental video companies confirm failed to compete against this category killer. West slide Video, Video City, and Hollywood Video, which ar among the few and only large competitors of megahit in the tri-state area. Many family-owned video rental injects could not compete against blockbusters assortment of videos. megahit opened its first store in 1985 and has big(a) to become the worlds consider one video chain. Blockbuster is open 365 days a year with 9,800 stores worldwide. Customer base has go above 50 million in the United States as swell as several million more worldwide. The G in allup Organization, known for the Gallup Polls, declared that Blockbuster has 100 percent recognition. Most importantly, 70 percent of the population in the United States lives at heart ten minutes of a Blockbuster store. family line killers, however , usually attract customers from far distances. Because virtually customers are ten minutes away, small businesses in competition will fail. A recent trade campaign has been the promotion of DirecTV, a digital satellite service choice to cable television. Also, an alliance with Radio Shack has been in effect promoting in the buff technologies. To compete against the up rise of online rental services, Blockbuster has been testing online rental services which allow customers to reserve and rent videos from specific stores. The other services retailer is West bound Video, a Philadelphia-based gild that was once a supreme challenger to Blockbuster. West Coast Video was at one point, New Jerseys largest video rental chain in 1997. That preceding year, the company acquired stores from Palmer Video, Super Video, and Great American Video. It became the fourth largest video chain with close to half of its 568 stores in New Jersey. However, the company has some 225 stores to avoid going out of business. This year, West Coast has closed most of its North New Jersey stores, including this analyzed store. The West Coast store has been bought out by Video City, a recent competitor difficult to tackle the Northeast market. However, they only operate a small number of stores in the area and specialize in e-commerce. They have no selling strategies as of yet. The Blockbuster store is located in Nutley, New Jersey, a... ... whitethorn become a nuisance to a customer. Overall, Blockbuster, is very appealing, especially the Nutley store. Its large location is very attractive comparable to East Coast Video location. Blockbusters overall domination has 3 Blockbuster locations within ten minutes of each other the other devil are located in North Arlington and Clifton. Another advantage is that Blockbuster members can rent at any location because the stores are all linked together. Movies, however, must be returned to the store where it was originally rented. East Coast Vid eo, on the other hand, has only one other location in Kearny and the stores are not linked. Blockbusters strength has been great service, family values, and fit pricing as opposed to East Coast Video. However, they are a fairly new company. Video Citys strategy is to run across the adult film rental category and attract loyalty within these customers. Their website, however, offers only the sale of videos and does not provide information about the companys history whereas Blockbuster takes pride in their socially trustworthy efforts. Its very hard to avoid Blockbuster because of the availability of products, service, and convenience.