Enchanting a disenchanted world: Revolutionizing the means of consumption Essay

Cathedrals of Consumption concept was coined by George Ritzer and it nub a land site of consumption that is part of a, multinational corporation, and has international success of exceptionally graduate(prenominal) level (Ritzer, 1999). Ritzer (1999) explained that the corporation success and its Cathedrals of Consumption, is in a way that it displays of plain and abundance and gives rise to consumer cult. Besides providing unalike commodified function and goods at their different locations existing around the globe, Ritzer (2015) indicated that Cathedrals of Consumption often allows the consumers to do things themselves, and early(a) strategies reservation consumers believe that their shop attitude that is new found will smorgasbord their withstands forever. Cathedrals of Consumption are designed with an expectation that the consumers will develop the cacoethes for getting goods and run gradually. They are places of overplusive consumption, and this has led the consumers to hyper-consume than they need.Disney earthly concern and its other aspects are of interest to this paper beca habituate it represent a Cathedrals of Consumption in myriad ways. From the definition of Cathedrals of Consumption, as provided by Ritzer (2015), Disney gentlemans gentleman falls as one of the Cathedrals of Consumption. Disney humankind or Walt Disney humans Resort is operated and owned by Walt Disney Parks and Resorts, which is a branch of Walt Disney Company which is a corporation (Walt Disney existence, n.d). This implies that Disney conception is part of an international corporation, and it is just a site of consumption for the large corporation.Ritzer (2015) further showed how Disney World is a Cathedral of Consumption. Disney World in a way displays of excess and abundance and gives rise to consumer cult, besides providing different commodified services and goods at their different locations existing around the globe. At Disney World, I brook consumed ma ny things such as a day at Walt Disney World, T-shirts, unwavering foods and other non-obvious things such as a day at the ballpark, medical service and a lecture. I hurl become a loyal consumer of Disney Worlds many goods and services that I think I need and other essential goods and services. Additionally, Disney World has global presence through its several products, theme parks and many of its business enterprises such as the television shows (the Disney channel),movies (Walt Disney Studios), and cable television network (Walt Disney World, n.d). Lefkon & Safro (2013) pointed out that the CEO of Disney World claimed that oer one billion people globally use Disney products monthly. to a greater extentover, at that place are 229 Disney stores online and in innumerable stores, Radio Disney for children, Disney Mobile which are tuner phones that are very popular in Japan, Disney Cruise Line, Disney Publishing that is the largest paper of childrens books globally, Disney Own ership of ESPN and ABC, Disney credit card, Disney catalogue, and Disney theatrical. Lefkon & Safro (2013) asserted that all these are synergistically utilize to market one another in a system that is tightly integrated and this sells the brand of Disney and yields large profits, hence has created a consumer cult.How is this cathedral an drill of re-enchantment in a disenchanted world? Give concrete and detail examplesThe Cathedrals of Consumption, such as Disney World, moldiness be re-enchanted continually if they are to withstand their makeing ability of sufficient number of consumers. Disney World is an example of re-enchantment in a disenchanted world in many ways. Ritzer (1999) defined re-enchantment as a process of creating a spectacle through simulations and particular(a)vaganzas. Spectacles According to Ritzer (1999, p. 96) are dumbfounding shows such as the Mardi Gras, conventions, fairs and even the department stores. You must offer something extra for whatever yo u have to sell.Disney World re-enchanted by transforming the sport parks, creating moral suppose compared to the early parks, cleaned them up and making them be accepted as family entertainment. Walt Disney World (n.d) pointed out that Disney offered controlled, self-contained environments free from different forms of problems that undermined earlier parks. Despite the circumstance that visitors who arrived in early parks felt danger and sense of looseness, the tourists arriving at the Disney World take comfort and know for a fact that deep down Disney World lies a world that is tightly regulated.How does it enchant and re-enchant? What mechanisms does it use to do this? Show this by using the following concepts from Ritzer, Chaps. 5 & 6 Spectacles, extravaganzas & simulationsDisney World enchants and re-enchant using different mechanisms such as spectacles, extravaganzas and simulations.SpectaclesThese are astonishing shows such as the Mardi Gras, conventions, fairs and even the department stores (Ritzer, 1999 p. 96). The new consumption means in Disney World create spectacle in order to bring very many people to buy services and goods. A casino, a shopping center or a theme park that is half full or empty has a slimer population of selling and does not fall a similar excitement as a full house. Disney World uses spectacles since it understands well that sparsely populated consumption cathedrals generate little appeal and can fail. Many people are animated by presence of a large number of persons, and this translates to increased sale of services and goods.ExtravaganzasThese are different devices used in creating a spectacle (Ritzer, 1999 pp. 98). They are besides intentional shows put to produce spectacles. In Disney World, they distinguish themselves by position on spectacular shows than their competitors. Disney World uses variety of devices in creating their spectacular shows such as legendary stars, large orchestras, huge casts, potentially dang erous and live animals, elaborate production numbers, booming sounds, blinding light shows, breath-taking technology. Ostentatious sets, daring nudity, incredible costumes among others (Ritzer, 1999 pp.98)SimulationsThis is the process of creating an illusion of reality, where the real imitates the imitation now, and the unreal becomes the reality (Ritzer, 1999 pp.103-111). Some of the entertainment simulations at Disney World embroil the video and calculator games that correctly simulate the environment. Film simulations are also popular in Disney World since they are controllable, of high quality. Moreover, theme park take to tasks are simulators where the ride simulators feel like they are realistically moving according to the query scripts pre-recorded.How does the Cathedral use science and rationality to create the magic of these spectacles? Be sure to give concrete examplesThe Cathedrals of Consumption uses rationality and science in creating magic of these spectacles in many ways. AS they attract more consumers of their products, their enchantment must be reproduced on demand over and over. In addition, branches of the enchanted settings that are successful are opened globally and across the nation with the result that the same magic essentially must be reproduced in many locations. To realize this, the magic is systemized in a way that it is recreated easily from one place or time to another. For example, use of wienies, the examples seen on DVDs (Ritzer, 2015)Is your cathedral a landscape of consumption? Using Ritzers definition explain why or why not ornament of consumption encompasses a number of Cathedrals of Consumption r geographic areas embrace two or even more Cathedrals of Consumption (Ritzer, 2015, pp. 103). Disney World is a landscape of consumption because it has a variety of Cathedrals of Consumption. Walt Disney created a revolutionary amusement park that is the theme park devoted to a particular motif. Others include Disneyland Park , Downtown Disney, Disney World in Florida, Tokyo Disneyland, and Disneyland Resort Paris. Moreover, magic land is at the heart of the Disney World. According to Lefkon & Safro (2013), a trek through the Disney World begins and then ends on the main street of United States, an outdoor shopping mall. This leads to other six lands that are themed which includes Tomorrowland, Fantasyland, Adventureland, Frontierland, Liberty Square, and Mickeys Toontown Fair. More broadly, all of these theme parks as well as other consumption means are found in one geographic area or even adjacent to Disney word, making it landscape of consumption.Is your cathedral in decadence (Chap. 8, p. 189) or in some other postmodernist transformation (p. 188)?Disney World is in postmodern transformation since recently it experience setbacks and declines and in that respect is a possibility that the declines could be transformed into devolutions that are pertinacious term where consumptions continue to retre at (Walt Disney World, n.d).How do you think the Great inlet has affected your cathedral? Be specificThe great ceding back affected Disney World in many ways because before the great recession Disney Wonderland had irrational exuberance, and this led to overbuilding of different structures and a great deal of excess capacities. After the recession, newer settings of consumption that were able to overcome the challenges and the weaknesses came up (Ritzer, 1999).Are there some social and political policies that have affected the development, growth, or devolution of Cathedrals of Consumption?There are some social and political policies that have affected the development, growth, or devolution of Cathedrals of Consumption. There are efforts through policies to stripping new uses for of the consumption cathedrals such as the big box stores, soon-to-be empty. Additionally, in some cases, I have seen true devolution as where contemporary consumption means are replaced by independently owned small shops. Moreover, I have seen in some malls especially the strip malls vacated by the chains being occupied by independent small entrepreneurs. on the whole these changes are as a result of social and political policies.ReferencesRitzer, G. (2015). Essentials of Sociology.Ritzer, G. (1999). charming a disenchanted world Revolutionizing the means of consumption. Thousand Oaks, Calif long Forge Press.Walt Disney World. (n.d.). Retrieved February 11, 2015, from https//disneyworld.disney.go.com/Lefkon, W., & Safro, J. (2013). Walt Disney World 2014 Expert Advice from the inside source. New York Disney Editions.Source record