Tropicana Drops Package Redesign Essay -- Business Analysis

This article discusses how Tropicana redesigned their packaging and how it plans to lick back the previous version. This change was made in order to tempt more customers to buy the harvest-time.IntroductionThe source for this article was found on New York Times online. Stuart Elliott. Tropicana Discovers rough Buyers Are Passionate About Pacakaging. Retrived Feburary 23, 2009. http//www.nvtimes.com/2009/02/23/business/media/23adocl.html?Why Change?Tropicana has decided to return to its orginal packaging and sign of one of the to the highest degree favorite bands of organge succus. The PepsiCo Americas Beverage division is changing their flagship fruit of Tropicana Pure Premium organge juice because some of the customers did not like the pertly design of the product. One of the worst social occasions about the Tropicana redesign was the lost of the notable orange and straw. They described the mod packaging as being unsightly, and resembling a generic brand. When I firs t saw the Tropicana juice pacakaging, I thought that it was a store brand. Therefore I did not purchase the product because I assumed that it would not taste the same. The new design made it more difficult to distingush among the varities of Tropicana juices. A lot of the customers bemused the old design which consisted of an organge with a straw in the middle. According to our text, a firms external envionment consists of all the conditions and forces that affect its strategic options and restore its competitive situation. (Pearce & Robinson. 2009, pg. 12). The customers who used Tropicana felt better buying the orginal tropicana because they utter that the organge symbol meant to evoke fresh taste. When you change the packaging of the product, most feel as though the conte... ...ny more ways to come up with new products for them to try. If customers be dissatified, it gives the company an opportunity to allow customer feedback and be able to change what they do not like about the product and to improve it. Tropicana has been around for a long time and some customers are use to drinking this kind of organge juice. I know the customers did the right thing by voicing their opinion because if they didnt the company would think that customers were delighted with this new design when apparently they didnt like it at all. whole caboodle CitedPearce J., & Robinson R. (2009). Strategic management Formulation implementation and control (11th ed.) New York McGraw-Hill Irwin.Stuart Elliott. Tropicana Discovers Some Buyers Are Passionate About Pacakaging. Retrived Feburary 23, 2009. http//www.nvtimes.com/2009/02/23/business/media/23adocl.html?